Many genealogists have noticed the recent changes at Ancestry.com .  Is this a clue as to a possible reason why?
“Sullivan, former CEO of online dating service Match.com, joined Ancestry.com eight months ago and says his first order of business is to improve user experience in order to attract more subscribers. “I was attracted to the services provided by MyFamily.com. The family history research market is significantly larger than that of online dating, and Ancestry.com addresses a universal interest. Since this market hasn’t been fully tapped, there’s significant opportunity to grow markets here and overseas.” “
